FunkyMEDIA Research Lab publishes research on Brand Mentions, AI Search and external brand context.
Use this page when you want to ask about:
a published study,
a dataset,
a methodology page,
a graph,
a specific research result,
or editorial use of the published material.
For general information about FunkyMEDIA, use the main FunkyMEDIA website.
Contact
Research, methodology and media enquiries.
Research enquiries
If your question concerns a finding, include the exact research page or dataset you are referring to.
That helps keep the answer tied to the correct analytical layer.
For example, a question about:
44.1% unlinked explicit Brand Mentions
should reference Gold Dataset v1 or Brand Mention Taxonomy v1.
A question about:
536 semantic relationships
should reference Semantic Relationships v1 or the relevant graph page.
The datasets use different populations and units, so identifying the source matters.
Methodology questions
Methodology questions are welcome when they concern the public research framework.
Useful references include:
and:
The public methodology explains the research units, classification concepts and interpretation boundaries.
It does not publish every internal production procedure.
Media and editorial enquiries
Editors, journalists and researchers can contact FunkyMEDIA regarding:
clarification of published findings,
dataset scope,
methodology interpretation,
chart or figure context,
citation of the research,
and use of published findings in editorial material.
When possible, include the URL of the page you intend to reference.
That makes it easier to verify the exact number and research layer before publication.
Citation questions
The research uses several different datasets.
Before citing a number, check whether it comes from:
the Full Research Inventory,
Representative Validation,
Gold Dataset v1,
the Macro Subset,
or a derived dataset.
A number should remain attached to the population that produced it.
If you are uncertain which source supports a figure, include the figure and the page where you found it in your enquiry.
Questions about observed brands
The research includes real brands observed in the analysed inventory.
A brand's appearance in the research does not, by itself, establish:
client status,
partnership,
campaign relationship,
or another commercial relationship.
If an enquiry concerns the presence of a specific brand in the study, reference the relevant research page and the context in which the brand appears.
Questions about AI Search interpretation
The current research measures Brand Mentions and external brand context.
It does not claim that a Brand Mention automatically causes an AI recommendation.
For questions about AI Search, it is useful to distinguish between:
a published Brand Mention finding,
a hypothesis for future testing,
and a verified AI-system observation.
That distinction is maintained throughout the research program.
Contact FunkyMEDIA
Research Lab enquiries are handled through FunkyMEDIA.
When writing, include:
the page or study you are referring to,
the specific number, graph or methodology term involved,
and the purpose of the enquiry.
That is usually enough context to identify the correct research layer quickly.
Before you contact us
You may already find the answer in:
Research — findings and the flagship study
Datasets — source populations and derived datasets
Methodology — definitions and analytical frameworks
Graphs — structured relationship views
Research Limitations — interpretation boundaries
If the question remains open after checking those sections, send the relevant page with your enquiry.