Terms of Use

Purpose of the website

funkymedia.space is a public research hub focused on:

Brand Mentions,

AI Search,

external brand context,

semantic relationships,

and related research methodology.

The website publishes:

research findings,

dataset documentation,

methodology,

graphs,

case studies,

insights,

and supporting explanatory material.

The content is provided for research, informational and editorial purposes.

Research scope

The published research is based on defined datasets and analytical layers.

Those layers include:

the Full Research Inventory,

Representative Validation,

Gold Dataset v1,

the Macro Subset,

and derived datasets.

Different pages may refer to different populations and units.

A finding should therefore be interpreted within the dataset that produced it.

The website does not claim that every finding represents the entire internet or every possible Brand Mention environment.

Use of research findings

Published findings may be quoted, discussed or referenced in:

editorial material,

research,

presentations,

reports,

and other lawful publications,

provided that the context of the finding is not materially distorted.

When citing a numerical finding, users should identify the relevant study, dataset or research page where practical.

Numbers should not be presented as broader than the population that produced them.

Citation and attribution

When using material from funkymedia.space, attribution should identify FunkyMEDIA Research Lab or FunkyMEDIA and, where relevant, the specific study or page.

For detailed findings, a direct link to the relevant research page is recommended.

Attribution should not imply that FunkyMEDIA endorses:

the user's publication,

the user's interpretation,

a product,

a company,

or a commercial claim,

unless such endorsement has been separately confirmed.

Research examples

Some pages use illustrative examples to explain:

classification,

semantic relationships,

graph structure,

or interpretation.

Where an example is illustrative, it should not be treated as a verbatim source quotation or as evidence of a specific real-world event unless the page explicitly says otherwise.

Illustrative examples are explanatory devices.

They are not independent research findings.

Observed brands

The research may reference real brands observed in the analysed inventory.

A brand's presence in the research does not, by itself, establish:

client status,

partnership,

endorsement,

campaign relationship,

or another commercial relationship.

Observed presence and commercial relationship are separate questions.

No guarantee of completeness

The website aims to present research findings accurately and with clear scope boundaries.

However, the research environment is large and may evolve over time.

The website does not guarantee that:

every relevant discussion is included,

every external page remains available,

every brand occurrence has been captured,

or every dataset remains unchanged indefinitely.

Published pages should be read in the context of the version and dataset described on the page.

No guarantee of universal representativeness

The Full Research Inventory contains:

1,779,805 unique discussion URLs

from approximately ten years of publishing infrastructure operated within the FunkyMEDIA ecosystem.

This is a substantial research environment.

It is not a census of the entire web.

The website does not claim that the corpus is universally representative of:

all websites,

all users,

all industries,

all countries,

or all Brand Mention behavior.

Interpretation boundaries

Several interpretation rules apply across the website.

Link ≠ Brand Mention

A hyperlink can exist without equivalent visible brand naming.

Unique-like ≠ organic

Non-repeated wording does not prove origin or authorship.

Recommendation ≠ purchase

Recommendation language does not prove conversion.

Strong experience evidence ≠ verified experience

First-hand wording does not independently prove the event occurred.

Extracted relationship ≠ verified fact

Semantic extraction records what the text states.

Result ≠ causality

A claimed outcome does not prove that the brand caused it.

Co-Mention ≠ competition

Two brands appearing together do not automatically form a competitor pair.

Brand Mention presence ≠ proven AI influence

The current research does not establish that Brand Mentions automatically cause AI-generated recommendations or descriptions.

These boundaries form part of the published methodology.

No professional advice

The content published on funkymedia.space is provided for research and informational purposes.

Unless explicitly stated otherwise, it should not be treated as:

legal advice,

financial advice,

investment advice,

medical advice,

or another regulated professional service.

Users should obtain appropriate professional advice where a decision requires it.

AI Search interpretation

The website discusses AI Search and research questions involving AI-generated outputs.

The current research distinguishes between:

observed Brand Mention patterns,

research hypotheses,

and verified AI-system observations.

The presence of a pattern in human-readable publishing infrastructure does not, by itself, prove that an AI system used that pattern or that it affected a model response.

Intellectual property

Unless otherwise indicated, the original research presentation, editorial structure, methodology descriptions, graphics, tables, and original written content published on funkymedia.space are protected by applicable intellectual-property law.

Users may quote reasonable portions for lawful editorial, research or citation purposes with appropriate attribution.

Republishing substantial portions of the website, reproducing datasets in full, or presenting the research as another party's original work may require prior permission.

Third-party names and trademarks

Company names, product names and trademarks referenced in the research remain the property of their respective owners.

Their appearance on funkymedia.space is used for research, identification, commentary or explanatory purposes.

Reference to a third-party brand does not imply endorsement by that brand or endorsement of that brand by FunkyMEDIA unless explicitly stated.

External links

The website may link to external websites.

FunkyMEDIA and the website operator do not control the content, availability or policies of third-party websites.

A link to an external website does not automatically constitute endorsement.

Users follow external links at their own discretion.

Website availability

The website may be:

updated,

modified,

temporarily unavailable,

or reorganized

without prior notice.

Research pages, datasets and visualizations may also be updated as the research program develops.

Where a finding changes materially because of a new research version, the updated page should be treated as the current published version unless otherwise stated.

Prohibited use

Users must not use the website in a way that:

violates applicable law,

interferes with website security or operation,

attempts unauthorized access,

misrepresents research findings,

falsely attributes statements to FunkyMEDIA,

or presents altered research data as an official FunkyMEDIA finding.

Limitation of responsibility

The research is published with attention to scope, dataset boundaries and interpretation limits.

Users remain responsible for how they use or interpret the published material.

To the extent permitted by applicable law, the website operator is not responsible for decisions made solely on the basis of:

a research summary,

an illustrative example,

a third-party interpretation,

or an external website linked from funkymedia.space.

Nothing in these Terms excludes liability where exclusion is not permitted by applicable law.

Changes to these Terms

These Terms may be updated when:

the website changes,

the research program expands,

legal requirements change,

or the structure of published materials changes.

The version published on funkymedia.space should be treated as the current Terms of Use.

Contact

Questions about these Terms, permitted reuse of research materials or attribution can be directed to FunkyMEDIA through the contact page published on funkymedia.space.